A Masterclass with Morgan Tully
Beyond the Cut
Transform Your Career with Morgan’s Signature Masterclass
Join Morgan Lovely — dry cutting expert, celebrity stylist, and founder of THIC — for an
exclusive training designed to equip you with the tools, strategies, and confidence to
stand out in today’s competitive hair industry.
Join Morgan Lovely — dry cutting expert,
celebrity stylist, and founder of THIC —
for an exclusive training designed to
equip you with the tools, strategies, and
confidence to stand out in today’s
competitive hair industry.
Morgan Lovely Signature Masterclass
Date: October 26, 2025
Location: SoFlo Advanced Academy (SoFlo & Co 1688 Mountain Road, Moncton NB)
Time: 9:00 AM - 4:00 PM
investment: $750
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INCLUDED IN TRAINING
-All attendees will snag an exclusive goodie bag
-Coffee and light refreshments
-Light Buffet style Lunch
*SoFlo is not responsible for food allergies, please take caution if you have any allergies.
An unfiltered conversation with Morgan and Taylor
Beatty, a THIC stylist who went from new to being
booked out six months in advance using these
exact strategies. Ask anything — from technical
mastery to social media growth to building a loyal,
waitlisted clientele.
An unfiltered conversation with
Morgan and Taylor Beatty, a THIC
stylist who went from new to
being booked out six months in
advance using these exact
strategies. Ask anything — from
technical mastery to social
media growth to building a loyal,
waitlisted clientele.
Live Q&A with Morgan & Taylor
In this immersive, career-elevating
class, you’ll master:
In this immersive, career-elevating class, you’ll master:
Morgan’s revolutionary precision
method that delivers effortless, lived-in
movement while elevating efficiency
and maximizing your time behind the
chair.
The Booking Blueprint
A behind-the-chair breakdown of the effortless
it-girl style Morgan created for Ashley Graham,
simplified so you can confidently recreate it for
weddings, events, and social content
The Viral Updo
Morgan’s proven step-by-step strategy for
building an online presence, attracting dream
clients, and creating a fully booked schedule.
It’s the same approach she has mentored
numerous stylists through — helping them
grow from $0 to six figures in under a year.
The Signature Dry Cut
Morgan’s revolutionary precision method that
delivers effortless, lived-in movement while
elevating efficiency and maximizing your time
behind the chair.
A behind-the-chair breakdown of the
effortless it-girl style Morgan created
for Ashley Graham, simplified so you
can confidently recreate it for weddings,
events, and social content.
Morgan’s proven step-by-step strategy
for building an online presence,
attracting dream clients, and creating
a fully booked schedule. It’s the same
approach she has mentored numerous
stylists through — helping them grow
from $0 to six figures in under a year.
Walk away with the expertise that will define your career in 2025 and beyond
Think of it as a career reset: the skills, strategies, and confidence to attract dream clients, elevate your reputation, and position yourself as the go-to stylist in your market.
Think of it as a career reset: the skills,
strategies, and confidence to attract
dream clients, elevate your reputation,
and position yourself as the go-to
stylist in your market.
It’s a blueprint for the career you’ve been working toward. You’ll leave with advanced dry cutting and styling techniques, a social media growth playbook, and the mindset to confidently increase both your income and your impact.
It’s a blueprint for the career you’ve
been working toward. You’ll leave with
advanced dry cutting and styling
techniques, a social media growth
playbook, and the mindset to
confidently increase both your
income and your impact.
This isn’t just another class
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What You’ll Learn
My refined precision technique that creates movement, longevity, and effortless style.
01
The Signature Dry Cut
02
How to position, price, and market your craft so it becomes your differentiator.
The Business of Dry Cutting
03
My proven system for building a fully booked schedule with dream clients, without overextending yourself.
The Booking BlueprinT
04
From new stylist to booked out six months in advance using these exact strategies.
Case Study: Taylor Beatty
-Offer something clients can’t find everywhere else.
-Distinguish yourself as a leader in your market.
-Build a business that is elevated, intentional, and long-lasting.
Why This Matters
It’s about learning how to elevate your services into an experience, transform your expertise into authority, and design a business that works for you — not the other way around.
When you go beyond the cut, you:
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Morgan Tully brings over two decades of expertise to the hair industry, where her talent and artistry shine through. Renowned for her mastery of dry cutting techniques and creating effortlessly chic, "lived-in" hair looks, she was recently named one of Canada’s top stylists in Elle Canada.
Her influence extends beyond the salon chair, as she maintains deep connections with leading celebrities and influencers in the industry. In recent years, she has elevated her career even further by launching the viral THIC brand of hair products and founding one of Toronto's top salons. Morgan and her brand, THIC, have been featured in numerous publications and media outlets.
For Morgan, cutting and styling hair is an intuitive art form. She has generously shared her knowledge by mentoring numerous stylists in her signature techniques. Today, she continues to empower fellow professionals with insights on elevating their careers - both creatively and strategically.
Join her on a journey to transform not only hair, but the entire hairstyling experience.
Notable clients include: Ashley Graham, Melissa Wood Tepperberg, Sasha Exeter, Zhanna Red, Valeria Lipvetsky, Nitsan Raiter, Allegra Shaw and Sarah Landry.
MORGAN TULLY
Your Educator
FAQs
When is payment due? Do you offer payment plans?
To secure your spot, payment is due upon registration. There is the option to pay via Afterpay to divide your cost over time. For alternative payment arrangements, please reach out to us at info@sofloandco.ca
Refund policy?
Tickets are non-refundable but transferable to another stylist up to 72 hours before education day.
What should I wear?
yes, I want IN
We can’t wait to show off this incredible class and want to have to most cohesive look possible for killer videos, and images. Please dress in neutrals only (whites, beiges, browns or blacks)